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Brand Overview  

BloomBell is an Arizona-based digital marketing agency that helps small and medium-sized businesses that are looking to establish or enhance their online presence.   

Their mission statement emphasizes identifying areas for improvement and presenting businesses with the latest tactics and marketing hacks tailored specifically to their needs.  

The agency showcases a commendable data-driven approach to digital marketing, providing value to its target audience of small to medium-sized businesses.   

Their strategic vision demonstrates a deep understanding of their clients’ needs and the competitive landscape.   

Challenge  

BloomBell’s primary customer base comprises small to medium-sized businesses across various industries. 

These businesses may not have the resources to maintain an in-house marketing team, making the agency’s services a valuable resource for their growth and success.  

Thus, the agency aims to be a reliable partner for these businesses, understanding their unique needs and tailoring marketing strategies accordingly.  

The branding and creative execution of their campaigns are strong.  

However, their effectiveness can be further improved by refining their messaging and making it more customer-centric.  

Strategic Vision  

Our campaign’s primary objective was to formulate a client-focused strategy by offering massive value upfront to increase qualified prospects while increasing profits and sales.  

Through extensive audience profiling, we outlined the pain points and specific challenges faced by these businesses, allowing us to craft messages that would resonate with potential clients and areas where BloomBell could differentiate themselves.  

Campaign & Brand Messaging

Facebook Ads: We wrote the ads with a clear understanding of customer needs, offering them free tools, tips, and tricks to increase their sales in the form of a free eBook, capturing the attention of the target audience with a higher lifetime value. 

Landing Pages: We creatively conceptualized and tied the landing pages well to the ad campaigns, presenting a free eBook in exchange for prospects’ email addresses. 

Emails: We crafted the email sequence to address the critical pain points of the prospects, build trust through client success stories and testimonials, and move them further in the buyer’s journey using backend offers with powerful CTAs. 

Step 1: Facebook Ads